Tag Archives: Precision Timing

BRIEF: Nike to release KD VI Precision Timing

by Sandy Dover for BMF of Complex Media

Kevin Durant is probably the first Nike Basketball athlete where the stories behind his shoes were more intricately marketed and more fully conveyed to the masses, even more so than LeBron James. Prior to him, much of the background behind various shoes by Nike were abbreviated, truncated, and sometimes just a matter of hearsay and rumor (particularly in the heyday of the Air Jordan years). Luckily for us all, Durant is eager to share what inspires him and what’s touched him, and even more luckily for us, Nike has made good on enriching his footwear with anecdotes that actually bring something meaningful to his shoes, this time, in the Nike KD VI Precision Timing.

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