Retroactive shoes can be a bit of a wild card, particularly the ones that attempt to combine elements of past models with new design concepts. Not always a winning situation. However, surprisingly, Reebok has made a couple of winners in their new models that revisit the past — the Q96 and the Pumpspective Omni.
Starting with the Q96, it’s a great example of translating a classic retro model into something fresh, without stomping all over its defining characteristics. Unlike so-called “new retros”, the Q96 takes what is most iconic from The Question, carries those over, and then expounds on those characteristics with other attributes that can actually be useful for it as a performance shoe. All Reebok needed to do was keep the toe cap, the branded eyelets and maintain the silhouette. They did, and the Q96 looks beautiful. It’s not necessary the classic that The Question is, but it’s fresh and it actually gives the original shoe more life in the process.
In the case of the Pumpspective Omni, it has a similar case to the Q96 — iconic color scheme, maintenance of an important design line, and the famous Pump basketball tongue. It’s a bit removed from the original Pump Omni, but seeing as to how it’s 22 years removed from the original, the new Omni was due for something a little more dynamic.
The new Omni is something of a reintroduction to the world for Reebok Basketball, something more focused with simple, yet discernible performance characteristics that consumers will actually appreciate and gravitate toward; it also have the same kind of retro flavor in its design that people would move toward, even if playing ball isn’t in their cards.
The bottom line? If the Omni and the Q96 are the future for Reebok Basketball, expect good things in the brand’s future. Even without going to0 far into innovation, these shoes have quality design, and based on that alone, Reebok will be received again by the masses with open arms.
Photos courtesy of Reebok