PREMIERE: The SUPRA S1W PRO + AM

Courtesy of SUPRA:

The SUPRA PRO + AM Collection features four signature pro model shoes redesigned by four different ams. The fourth and final installment in the PRO + AM Collection is Stevie Williams’s signature S1W shoe with a Keelan Dadd designed colorway.

Keelan treated the S1W to a black, snakeskin-embossed suede upper with black patent leather, black suede, and turquoise and hot-pink accents. It has black and turquoise padded mesh lining, black/hot-pink rope laces, and it’s constructed on a unique, translucent, hot-pink cup sole. It also comes with a PRO + AM Collection hang tag and sock liner.

“Stevie’s a homie, a mentor, and my favorite skater,” Keelan said. “And to be able to collaborate with him on his first signature SUPRA shoe, that’s a dope feeling for me—it’s like, hell yeah. And it seems like he likes the shoe, so it’s gonna be pretty fresh.”

Stevie does indeed like the shoe. “The colorway is a reflection of his style, it’s my style, and it’s SUPRA style,” Stevie said. “It was great to see Keelan express himself in the design process and the shoe came out dope.”

“Yeah, the shoe is pretty wild,” Keelan said. “I chose the hot-pink because that’s a pretty strong color to be wearing—you gotta have some confidence to be able to pull that shoe off, you know? But, yeah, I just like wild shoes sometimes, crazy colors, just switch up my swag a little bit here and there. And I’ve just been hyped on the whole PRO + AM Collection all year. Since this is the last one, I wanted it to be a banger. I think everyone is gonna be hyped on it.”

The PRO + AM Collection’s Keelan Dadd S1W is now available at better skate retailers worldwide, and suprafootwear.com.

Premiere: Northwestern and Maryland Face-Off for the First Time in the BIG 10/ACC Challenge

Courtesy of Under Armour:

Northwestern and Maryland Face-Off for the First Time in the BIG 10/ACC Challenge

To mark the first hardwood match-up between Northwestern University and the University of Maryland in late November, Under Armour created some killer kicks that both teams will sport to commemorate the game.

The UA Spine Bionic (above) makes you play superhuman. The upper is made of Bionic Fibers that are ultra-light but strong enough to support even the most aggressive of movements.

The UA Charge BB gives you the support of a high with the feel of a low. And check out the heel….its articulated to provide flexible ankle support.

The UA Micro G Torch gives athletes lightweight support and superior cushioning. Look no further for the best multi-directional traction that allows for the quickest lateral and linear movements.

Feature: The Front Row Of The Reebok Classics PROJECT Trade Show Press Conference

Featuring Sandy Dover for CounterKicks

On Monday, Reebok Classics held a press conference at the Project Trade Show in Las Vegas to reintroduce just a few iconic golden era sneakers they have queued up to drop this year like the Pump Twilight Zone, Question, ES22, and Kamikaze II. Of course they had a little help from Dominique Wilkins, Allen Iverson, Swizz Beatz, Tyga and Rick Ross, who sat side by side on stage to field questions in front of a huge mosaic of Reebok ads from way back. Journalist and CounterKicks correspondent Sandy Dover was in the front row to take it all in, including candid shots of those Reebok retros you’ll be seeing soon enough. So cycle through all the pics he took for you below and make sure to follow him on Twitter @San_Dova for killer industry tweets.

–Yale Schalk, CounterKicks

Link: http://counterkicks.com/2012/08/what-we-saw-from-the-front-row-of-the-reebok-classics-project-trade-show-press-conference/

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EXCLUSIVE: LIL WAYNE Debuts SUPRA Footwear Collection, SPECTRE

Photo credit: Tommy Brockert

August 21, 2012, Fountain Valley, CA—Lil Wayne unveiled his new footwear collection Spectre, by SUPRA, at Project in Las Vegas on, Monday, August 20. The SUPRA booth was swarmed with fans trying to get a peek at Wayne and, of course, his new line of lifestyle footwear. Spectre will be launching worldwide on May 1, 2013.

Courtesy of SUPRA Footwear

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